About me
I built my career in ecommerce and digital marketing for luxury brands—working in-house at Yves Saint Laurent, MaxMara, St. Frank, and Matouk, and consulting for brands like Morrow Soft Goods, Ozma of California, ORCA Living, MONC XIII, Dodo Banana, and MAX ID NY.
Becoming a full-time artist was an unexpected career shift for me, but it was made possible because I had one advantage most artists don't: I knew exactly how to build the business side.
I'd spent two decades watching luxury brands nurture high-value customers, launch products, and scale profitably. When I transitioned to full-time art in 2022, I applied those same systems to my own practice—and within a few years, my art business was generating six figures annually.
Since then, I've met so many other artists who struggle with navigating complex platforms or who've tried to implement generic marketing playbooks that don't account for the unique nature of selling art. That's why I started consulting—to help artists cut through the confusion and build systems that actually work for their businesses. Most importantly, I want to enable artists to focus on what matters most: creating.
“As an artist, Meta ads felt completely overwhelming before I found this guide. Created by a fellow artist who understands how we think and work, it gave me the clarity and confidence to launch multiple campaigns without feeling like I was just guessing. What I appreciate most is understanding the strategy behind every decision, not just the steps.”
— Lesley Anderson, Artist